RESEARCH & IMMERSION

surveys, face-to-face interviewing, contextual interviewing, comparative/ competitive analysis, heuristic analysis, card sorting, business strategy, content strategy

IDEATION & DESIGN

personas, archetypes, user flows, task analysis, affinity mapping, MoSCow method, rapid sketching, wireframing

PROTOTYPE & TESTING

paper prototyping, digital prototyping, A/B testing, usability testing, iterative workflow

TOOLKIT

sharpie & sketch pad, Sketch3, Omnigraffle, Invision, Flinto, Zeplin, Adobe Creative Suite


Double Diamond@2x