I am an experience design leader, educator and product strategist with a long history in the media space. I’ve led projects across the finance, entertainment and beauty industries. Currently I’m product director at Condé Nast overseeing the food and music brands. I enjoy creating data-backed solutions that are equally successful for the user and the business.
From concept to completion, led a global cross-function team to deliver a brand new paid product for Condé Nast’s food portfolio. It is a tool that caters to users’ dietary needs and preferences and holds more than 50,000 recipes from the biggest names in food. The Epicurious app has become a top competitor in the food app space.
Complete restructure of Metlife’s global branding, site structure and UI design across various regions and languages. Led experience design and product strategy for a complex project brief that aimed to create new features that helped customers access information and tools seamlessly with zero friction.
As product director for Vanity Fair in 2022 and 2023, our cross-functional global team launched a number of engagement initiatives such as the Hollywood Issue for both years and a live story format that drove increased engagement and improved SEO authority. The team focused on bringing the breadth of content and new methods of storytelling to readers at every touch point.
Led experience design and strategy for the research and thought leadership arm of Morgan Stanley. We worked through frameworks for how to incorporate investment research into the firm’s core mission and visualized digital storytelling to help editors connect to their audiences.
Contact: mindy177@gmail.com | LinkedIn | Instagram
What I’ve taught (or am teaching): General Assembly and NYU